Follow Confucius, slow down on Sisyphus. I've always had mixed feelings on New Years. On the one hand it's a day or two to reflect on the past year, and it's events and accomplishments, (although, with this past year who knows if you'll really wish to reflect), followed by new year's resolutions and actions which I abhor. So much pressure on the New Year...
I am by no means a "newborn photographer", however I have photographed my fair share of toddlers, tots and tykes. A portrait is a portrait regardless of age, and what lights me up is capturing that innocence. Coming up on a year of Covid, I'm receiving an influx of calls for holiday gifts of maternity and soon to be newborn shoots in the New Year.
…And now there’s water on my floor. Four years later and my studio has never been the same. No one really prepares for a photoshoot. You have an idea, past experiences, but the day of the shoot in studio or on location can be generally… chaotic. And that’s kind of the theme for all art, organized chaos. So when your pregnant visionary emerges out of your studio bathroom with puzzled expression, and casually drops to the team… “So I just released a quarter cup of water in the bathroom?”, an apt response is to go speechless and or pale.
I was lucky enough to apprentice with the late great Chuck Bogana. Chuck being the last of a bygone era having done the final printing and retouching of legends Richard Avedon, Irving Penn and other masterful photographic Artists, was a master printer who taught me not only the finer points and the artistry that is fine art printing, but in his quiet zen like way, opened me up to what a photograph is and can truly be.
It's been a minute. July is here and city/country life, is opening up. Still running around, grinding it out, I've been thinking on this issue for weeks now and how to approach it. There's a place beyond the actual image, if you're willing to let yourself go and travel there. To lose one's sense of Self in the moment, to be completely removed.
Do you get it now? Are we all on the same page? The last few months have made it abundantly clear, you're in the Marketing run of your life. And I mean Run. I hate to say it, but this 24/7 frenzy of online media and social medication is going to slow down soon. Once cities are fully open, Summer rampages on and human contact is deemed OK, we're going to bask in life post digital detention.
I caught up with an old friend this week. It's been a year but it feels like yesterday since we last spoke. Midway through the conversation she says... did you know so and so is now a photographer? I chucked but she wasn't laughing. Ah yes, another five minute photographer. Not an uncommon statement in any craft which got me thinking of the millions of people, during this strange days that have now learned a new skill and confused it for knowing the craft...
Fitness & Nutrition Coach, World Traveler, Beach Bum Bicyclist,
founder of Anthony Nehra Fitness at nycfit.com
Anthony trains clients in person and around the world with
customized programs, and bi-monthly articles including his “Lockdown” training and nutrition guide.
You’ll find an abbreviated Lockdown on the following pages.
If you’ve ever downloaded an app, looked at a billboard, clicked on a website banner, or have interacted at all with an
advertisement (chances are you have), then you’ve seen work come out of advertising agencies, digital publishers, publications, tech start-ups, or just about any institution that creates work on
behalf of a brand or product. Behind all of those experiences is a producer who enables teams, manages budgets, and ensuring the pipeline of creativity and delivery isn’t disturbed. Sometimes an underrated, or simply misunderstood role, most creatives team will tell you how invaluable their producers are and what they have helped them be able to do.
Blue skies above, can't keep our hearts in jail... unfortunately. Locked in with loved ones? Perhaps you're going stir crazy in singledom? Hard not to feel the effects of this pandemic. Human family units stuck inside with their other loved ones, their progeny, ready to tear their skin off just to get a few moments alone, outside of washing hands ever 20 minutes.