It's been a minute. July is here and city/country life, is opening up. Still running around, grinding it out, I've been thinking on this issue for weeks now and how to approach it. There's a place beyond the actual image, if you're willing to let yourself go and travel there. To lose one's sense of Self in the moment, to be completely removed.
Do you get it now? Are we all on the same page? The last few months have made it abundantly clear, you're in the Marketing run of your life. And I mean Run. I hate to say it, but this 24/7 frenzy of online media and social medication is going to slow down soon. Once cities are fully open, Summer rampages on and human contact is deemed OK, we're going to bask in life post digital detention.
I caught up with an old friend this week. It's been a year but it feels like yesterday since we last spoke. Midway through the conversation she says... did you know so and so is now a photographer? I chucked but she wasn't laughing. Ah yes, another five minute photographer. Not an uncommon statement in any craft which got me thinking of the millions of people, during this strange days that have now learned a new skill and confused it for knowing the craft...
Fitness & Nutrition Coach, World Traveler, Beach Bum Bicyclist,
founder of Anthony Nehra Fitness at nycfit.com
Anthony trains clients in person and around the world with
customized programs, and bi-monthly articles including his “Lockdown” training and nutrition guide.
You’ll find an abbreviated Lockdown on the following pages.
If you’ve ever downloaded an app, looked at a billboard, clicked on a website banner, or have interacted at all with an
advertisement (chances are you have), then you’ve seen work come out of advertising agencies, digital publishers, publications, tech start-ups, or just about any institution that creates work on
behalf of a brand or product. Behind all of those experiences is a producer who enables teams, manages budgets, and ensuring the pipeline of creativity and delivery isn’t disturbed. Sometimes an underrated, or simply misunderstood role, most creatives team will tell you how invaluable their producers are and what they have helped them be able to do.
Blue skies above, can't keep our hearts in jail... unfortunately. Locked in with loved ones? Perhaps you're going stir crazy in singledom? Hard not to feel the effects of this pandemic. Human family units stuck inside with their other loved ones, their progeny, ready to tear their skin off just to get a few moments alone, outside of washing hands ever 20 minutes.
I'm seeing and hearing this phase more often these days...Just for the 'gram, Instagram that is. In the days of Fake News, we're even more aware of Fake Photos. Instagram "influencers" and even celebrities faking certain locations, vacations, scenes etc, just for the 'gram. We've forgotten what quality and authenticity really looks like.
It's programmed into our DNA. The fight or flight mechanism. We hear a loud thunderous bang outdoors, the squeal of tire and break pressure, or a child's cry and we start running. Our minds tell us something is happening, something imminent in the moment is occurring. Drama.
I'm 16 years old and look over to my father on the other side of the pool table, “I’m going to be a music teacher.” His response was classic, "Aleks my Son nooo. You’re not going to make An-E Mahhhhhhne.” ...
I'm 15 years old and marveling at the broguing on my new wingtips. As instructed, I went outside to scuff up the leather souls as to add traction and not fall on my face later that evening. As a young doubler in my teens, I was headed off to some sort of jazz gig. As I walked back stage with bass clarinet and bari sax in hand, I couldn't help but love the sound of the click of the wooden heel and the stage floor. Click clack, click clack.