Do you get it now? Are we all on the same page? The last few months have made it abundantly clear, you're in the Marketing run of your life. And I mean Run. I hate to say it, but this 24/7 frenzy of online media and social medication is going to slow down soon. Once cities are fully open, Summer rampages on and human contact is deemed OK, we're going to bask in life post digital detention.
I caught up with an old friend this week. It's been a year but it feels like yesterday since we last spoke. Midway through the conversation she says... did you know so and so is now a photographer? I chucked but she wasn't laughing. Ah yes, another five minute photographer. Not an uncommon statement in any craft which got me thinking of the millions of people, during this strange days that have now learned a new skill and confused it for knowing the craft...
She’s over it. Sweatpants, Non-Stop Screen Nonsense, Awkward Camera Angles featuring your Nostrils. Tania Sterl founder of Sterl on Style is an Image Coach, Personal Stylist, Fashion Expert, Speaker, and published writer. With 18 years’ experience as a fashion designer and an intuitive approach to style, she’s got the vision for not only your next Zoom meeting, but on who you’ll be on the other side of this Pandemic.
If you are not rolling in money, simplicity and refinement is your greatest ally. Competing in the digital age also requires an omni-channel approach that integrates both online and offline touch points. Stick to what you’re good at, but how does it translate both online and offline?
I'm 23, student teaching and preparing Masters audition prep in East Lansing Michigan. Having scraped together rent and gas, I was living on a prayer. Coffee to get me through the mornings at the High School, the afternoons were spent at the Middle School making it work. My mentor catches me with saltines and mustard packets in hand.
I'm seeing and hearing this phase more often these days...Just for the 'gram, Instagram that is. In the days of Fake News, we're even more aware of Fake Photos. Instagram "influencers" and even celebrities faking certain locations, vacations, scenes etc, just for the 'gram. We've forgotten what quality and authenticity really looks like.
I'm 15 years old and marveling at the broguing on my new wingtips. As instructed, I went outside to scuff up the leather souls as to add traction and not fall on my face later that evening. As a young doubler in my teens, I was headed off to some sort of jazz gig. As I walked back stage with bass clarinet and bari sax in hand, I couldn't help but love the sound of the click of the wooden heel and the stage floor. Click clack, click clack.
