Do you get it now? Are we all on the same page? The last few months have made it abundantly clear, you're in the Marketing run of your life. And I mean Run. I hate to say it, but this 24/7 frenzy of online media and social medication is going to slow down soon. Once cities are fully open, Summer rampages on and human contact is deemed OK, we're going to bask in life post digital detention.
I caught up with an old friend this week. It's been a year but it feels like yesterday since we last spoke. Midway through the conversation she says... did you know so and so is now a photographer? I chucked but she wasn't laughing. Ah yes, another five minute photographer. Not an uncommon statement in any craft which got me thinking of the millions of people, during this strange days that have now learned a new skill and confused it for knowing the craft...
With parts of the country opening back up for business,
the need for quality imagery online and on the street couldn’t
be at a higher premium. We tapped into the brilliance of
Entrepreneur and Real Estate industry veteran, Monika Rais who has been helping shed light to owners, investors & proptech startup firms navigating the complicated NYC
real estate landscape for over a decade.
She’s over it. Sweatpants, Non-Stop Screen Nonsense, Awkward Camera Angles featuring your Nostrils. Tania Sterl founder of Sterl on Style is an Image Coach, Personal Stylist, Fashion Expert, Speaker, and published writer. With 18 years’ experience as a fashion designer and an intuitive approach to style, she’s got the vision for not only your next Zoom meeting, but on who you’ll be on the other side of this Pandemic.
Fitness & Nutrition Coach, World Traveler, Beach Bum Bicyclist,
founder of Anthony Nehra Fitness at nycfit.com
Anthony trains clients in person and around the world with
customized programs, and bi-monthly articles including his “Lockdown” training and nutrition guide.
You’ll find an abbreviated Lockdown on the following pages.
If you’ve ever downloaded an app, looked at a billboard, clicked on a website banner, or have interacted at all with an
advertisement (chances are you have), then you’ve seen work come out of advertising agencies, digital publishers, publications, tech start-ups, or just about any institution that creates work on
behalf of a brand or product. Behind all of those experiences is a producer who enables teams, manages budgets, and ensuring the pipeline of creativity and delivery isn’t disturbed. Sometimes an underrated, or simply misunderstood role, most creatives team will tell you how invaluable their producers are and what they have helped them be able to do.
I spent a lot of time trying to figure out what it was that I wanted to do with my life. By the time I was 13, all I wanted was to be in a band for the rest of my life. By the time I was 18, I was starting to worry that music was all I was. People knew me as the guitar guy. I was worried that I didn’t have any other skills, that I didn’t have other interests or ways to spend my time. I needed something more. That’s when I discovered comedy.
If you are not rolling in money, simplicity and refinement is your greatest ally. Competing in the digital age also requires an omni-channel approach that integrates both online and offline touch points. Stick to what you’re good at, but how does it translate both online and offline?
Blue skies above, can't keep our hearts in jail... unfortunately. Locked in with loved ones? Perhaps you're going stir crazy in singledom? Hard not to feel the effects of this pandemic. Human family units stuck inside with their other loved ones, their progeny, ready to tear their skin off just to get a few moments alone, outside of washing hands ever 20 minutes.
I'm 23, student teaching and preparing Masters audition prep in East Lansing Michigan. Having scraped together rent and gas, I was living on a prayer. Coffee to get me through the mornings at the High School, the afternoons were spent at the Middle School making it work. My mentor catches me with saltines and mustard packets in hand.