“Go to school, graduate, get a job, work your way up, and maybe one day you’ll start your own business”… these seemed like the most logical and viable steps to take through life. Up until 2020, everything was going to plan; I had good job offers lined up for once I graduated from Parsons School of Design. I felt confident I was on the right path, to one day, having gained enough experience and some courage, to potentially start my own brand.
Do you get it now? Are we all on the same page? The last few months have made it abundantly clear, you're in the Marketing run of your life. And I mean Run. I hate to say it, but this 24/7 frenzy of online media and social medication is going to slow down soon. Once cities are fully open, Summer rampages on and human contact is deemed OK, we're going to bask in life post digital detention.
I caught up with an old friend this week. It's been a year but it feels like yesterday since we last spoke. Midway through the conversation she says... did you know so and so is now a photographer? I chucked but she wasn't laughing. Ah yes, another five minute photographer. Not an uncommon statement in any craft which got me thinking of the millions of people, during this strange days that have now learned a new skill and confused it for knowing the craft...
She’s over it. Sweatpants, Non-Stop Screen Nonsense, Awkward Camera Angles featuring your Nostrils. Tania Sterl founder of Sterl on Style is an Image Coach, Personal Stylist, Fashion Expert, Speaker, and published writer. With 18 years’ experience as a fashion designer and an intuitive approach to style, she’s got the vision for not only your next Zoom meeting, but on who you’ll be on the other side of this Pandemic.
If you are not rolling in money, simplicity and refinement is your greatest ally. Competing in the digital age also requires an omni-channel approach that integrates both online and offline touch points. Stick to what you’re good at, but how does it translate both online and offline?