Fitness & Nutrition Coach, World Traveler, Beach Bum Bicyclist,
founder of Anthony Nehra Fitness at nycfit.com
Anthony trains clients in person and around the world with
customized programs, and bi-monthly articles including his “Lockdown” training and nutrition guide.
You’ll find an abbreviated Lockdown on the following pages.
If you’ve ever downloaded an app, looked at a billboard, clicked on a website banner, or have interacted at all with an
advertisement (chances are you have), then you’ve seen work come out of advertising agencies, digital publishers, publications, tech start-ups, or just about any institution that creates work on
behalf of a brand or product. Behind all of those experiences is a producer who enables teams, manages budgets, and ensuring the pipeline of creativity and delivery isn’t disturbed. Sometimes an underrated, or simply misunderstood role, most creatives team will tell you how invaluable their producers are and what they have helped them be able to do.
I spent a lot of time trying to figure out what it was that I wanted to do with my life. By the time I was 13, all I wanted was to be in a band for the rest of my life. By the time I was 18, I was starting to worry that music was all I was. People knew me as the guitar guy. I was worried that I didn’t have any other skills, that I didn’t have other interests or ways to spend my time. I needed something more. That’s when I discovered comedy.
If you are not rolling in money, simplicity and refinement is your greatest ally. Competing in the digital age also requires an omni-channel approach that integrates both online and offline touch points. Stick to what you’re good at, but how does it translate both online and offline?
Blue skies above, can't keep our hearts in jail... unfortunately. Locked in with loved ones? Perhaps you're going stir crazy in singledom? Hard not to feel the effects of this pandemic. Human family units stuck inside with their other loved ones, their progeny, ready to tear their skin off just to get a few moments alone, outside of washing hands ever 20 minutes.
I'm 23, student teaching and preparing Masters audition prep in East Lansing Michigan. Having scraped together rent and gas, I was living on a prayer. Coffee to get me through the mornings at the High School, the afternoons were spent at the Middle School making it work. My mentor catches me with saltines and mustard packets in hand.
I'm seeing and hearing this phase more often these days...Just for the 'gram, Instagram that is. In the days of Fake News, we're even more aware of Fake Photos. Instagram "influencers" and even celebrities faking certain locations, vacations, scenes etc, just for the 'gram. We've forgotten what quality and authenticity really looks like.
It's Friday night and the grocery store is abuzz. Couples bickering with each other on what to eat, Grandma looking at the Heinz ketchup label trying to decide what's the best ounce option to price ratio, lonely bachelors wandering the isles wondering why they came down that particular isle in the first place, and me, deciding what cereal to pick up...
About three years ago I’m blasting 70’s classic rock in the studio, Chicago’s classic Saturday in the Park to be exact, and we're styling the last bits before shooting some fashion line, and my 30 some year old stylist says to me snidely, “You play all the music my Dad likes. It’s like I’m in his Volvo. You know, Dad Rock.” Ahem, Yacht Rock.
It's programmed into our DNA. The fight or flight mechanism. We hear a loud thunderous bang outdoors, the squeal of tire and break pressure, or a child's cry and we start running. Our minds tell us something is happening, something imminent in the moment is occurring. Drama.
